Agents · 01 of a series

Bruce drafts your inbound response before your rep opens their laptop.

An AI agent that lives inside Salesforce, researches every inbound lead in 60 seconds, and writes the personalized first-touch your rep approves and sends. Built and deployed by the team that builds your Salesforce.

your-org.lightning.force.com / Lead / 00Q3X00001Bz9Cn
SALES
Home
Leads
Accounts
Contacts
Opportunities
Reports
AGENTS
Bruce
Leads  >  Maya Chen
Maya Chen
VP RevOps · Northstar Logistics · 240 employees
Source
Demo Request — /pricing
Created
2 minutes ago
Status
New — Bruce processing
ICP fit
High (8.7 / 10)
Owner
Sarah Lin (AE)
Region
North America
B
Bruce
Drafted · 47s
Northstar Logistics — Series C, $42M raised Aug 2025. Recently posted 6 RevOps roles. Stack includes Outreach, Gong. Maya joined 4 months ago from Flexport. Likely buying signal: scaling outbound motion post-Series C.
Hi Maya — congrats on the Series C and the RevOps build-out. I noticed you're hiring six on the team; happy to share how a few Flexport-shaped logistics companies have structured their stack as they scaled past 50 reps. Worth a 20-min call this week?

Your reps spend half an hour researching each inbound, and the lead is already cold.

Inbound is your highest-intent channel. Someone filled a form, asked for a demo, downloaded a paper. They're showing up actively considering you.

And then the response arrives four hours later, written from a half-read CRM record, and reads like a template. The lead has already moved on.

Speed-to-lead and personalization aren't competing tradeoffs. They're a single problem with a single answer: an agent that does the research and the drafting before the rep is even at their desk.

78%
of B2B deals go to whoever responds first to an inbound lead. Most teams take hours. Bruce takes seconds.

Three steps. Then your rep clicks send.

→ 01
Lead arrives
A new inbound lead lands in Salesforce — form-fill, content download, demo request. Bruce wakes up the moment the record is created.
Trigger: Salesforce platform event
→ 02
Bruce researches
Pulls firmographics, recent funding, hiring signals, the contact's background. Cross-references with everything already in your Salesforce. Scores ICP fit.
Time: ~60 seconds
→ 03
Drafts the reply
Writes a personalized first-touch grounded in the research. Surfaces it on the Lead record and in Slack. Your rep reviews, edits if needed, sends.
Output: ready-to-send draft

Bruce is built for a specific company. If that's you, it'll work.

B2B companies Established mid-market or growth-stage
Salesforce as system of record Sales Cloud, real RevOps function
50+ inbound leads per month Meaningful, content-driven inbound flow
Personalization actually moves conversion Considered B2B sale, not transactional
Bruce isn't for everyone — and we'll tell you if it isn't for you. Below 50 leads a month, your reps can keep up. The middle is where Bruce earns its keep.
The AI agents in your inbox today live next to your Salesforce. We build the ones that live inside it.
Native, not integrated
Bruce runs as a Lightning Web Component on the Lead record. Reads your custom fields, respects your sharing rules, writes back as native Activity. No separate dashboard. No data sync to maintain.
Built by the team that builds your Salesforce
We're a Salesforce + AI implementation firm before we're an agent vendor. We deploy Bruce during or after a Salesforce engagement — configured for your data model, tuned to your sales motion, supported by the people who built the foundation.
One agent in a portfolio
Bruce is the first agent we ship. More are in build — pipeline hygiene, expansion signals, post-call handoffs. Each one runs in the same Salesforce, learns from the same data, gets deployed by the same team.
Comparison
Generic AI BDR tools
Bruce by TheAgent.team
Where it lives
In a separate dashboard, syncing to Salesforce via API
Inside Salesforce, on the Lead record itself
Personalization
Generic templates with merge fields
Drafts grounded in your full Salesforce context
Deployment
Self-serve onboarding, configure-it-yourself
Deployed and tuned by Salesforce-fluent team
Auto-send
Yes — what could go wrong
No. Rep stays in the loop, every time

Bruce is customized to fit your workflow.

Every sales motion is different — your data model, your ICP, your stages, your voice. Bruce isn't a self-serve SaaS you configure yourself. We build it around how you actually sell, install it inside your Salesforce, and tune it with your reps until it sounds like them.

Start the conversation
01
Discovery — we evaluate fit (volume, motion, Salesforce maturity) and scope the work.
02
Setup — we configure Bruce to your data model, ICP, and sales playbook. Two-week build.
03
Deployment — Bruce goes live on a subset of leads. Reps train it through their edits.
04
Tuning — we measure output quality, response rates, rep adoption. Iterate weekly.
05
Ongoing — usage-based pricing on processed leads, with a real human team behind it.

If your inbound is moving slower than it should, we should talk.

A 30-minute conversation — we'll tell you honestly whether Bruce fits, what deployment would look like, and what to expect.

No demo signup. No free trial. Just a real conversation.